Kelly and Kate, as media specialists, handle all accounts within the company. With our extensive media knowledge, relationships and experience we are able to handle all media, publicity and social media requirements leaving you free to focus on the running of your business, and hence do what you do best.
Campaign management includes the following:
• Strategic media contacts targeted for your specified project or retainer.
• Overseeing of all media liaison.
• Writing and dissemination of press releases and material for your company.
• Providing copies of media coverage to you as the client on a regular basis (photo copies and jpeg scans of the articles). We do advise that our clients sign up with a media monitoring company – we work very closely with SA Press Clippings (www.sapressonline.com) – for the duration of their project campaign or retainer, so as to ensure that no coverage is missed.
• Strategic input and support.
• Taking advantage of all Social Media opportunities – Facebook, Twitter and blogging etc
• Identification of additional opportunities for showcasing the brand, company and key spokespeople.
• Monthly report backs, covering all work completed within a given month along with detailed lists of media obtained and return on investment for that month.